(photo: Peel Water Festival)


October 16, 2019

#idontflush2019 Trash Your Bad Habits, Not Your Drain

Are you ready to break up with your bad habits? The Clean Water Foundation (CWF) and the Ontario Clean Water Agency (OCWA) - in partnership with the Regional Municipality of York, Region of Peel, Town of LaSalle, Niagara Region, City of Barrie and Town of Bradford West Gwillimbury - have teamed up once again to deliver the I Don't Flush message.

"The only things meant to be flushed are No.1, No.2 and toilet paper," says Christopher Hilkene, President, Clean Water Foundation. "Anything else, whether it's pharmaceuticals, wipes, fats, oils and grease, or household hazardous waste, can directly and indirectly end up polluting our rivers and lakes."

The newest campaign includes a PSA on coming to terms with the mistreatment of your toilet (and sink!) and how to improve your relationship going forward.


March 20, 2019

CWF and Pollution Probe Release New Report on Pharmaceuticals in the Great Lakes

The Clean Water Foundation and Pollution Probe are pleased to announce the release of the new report, Reducing the Impact of Pharmaceuticals on the Great Lakes. Pharmaceuticals provide important benefits to society, helping treat disease and improve quality of life in humans and animals. However, the widespread use of these substances has increased their discharge into the environment and the Great Lakes. Concerns are increasing about these emerging water pollutants and their potential adverse impacts on aquatic ecosystems and human health.

Click here to see full news release


October 10, 2018

Forum Tackles Great Lakes Plastic Pollution

The Clean Water Foundation, Council for the Great Lakes Region and Pollution Probe were pleased to the Hon. Rod Phillips, Ontario's new Minister of Environment, Conservation and Parks, along with along with other representatives from government, industry academia and environmental group to discuss solutions to plastic pollution in the Great Lakes. A big thank you to our sponsors the Canadian Plastics Industry Association, the Canadian Chemistry Industry Association, the Ice River family of companies and the University of Toronto as well as participants. Thanks for sharing your insights on innovative and practical solutions to tackle plastic pollution in the lakes.


October 12, 2017

#Idontflush2017 Cuts Through FOG (Fats, Oil and Grease)

Consumers are being asked to take a closer look at how they dispose of their fats, oils and grease commonly referred to as FOG. The Ontario Clean Water Agency (OCWA) and the Clean Water Foundation (CWF) - in conjunction with the Regional Municipality of York, Town of LaSalle, Niagara Region, City of Barrie and Town of Bradford West Gwillimbury - have teamed up to launch the I Don't Flush 2017 public awareness campaign. The campaign is now in its third phase, with earlier emphasis encouraging the proper disposal of waste pharmaceuticals, followed by the proper disposal of personal hygiene products. Bringing the issue to the forefront with a cheeky approach to what should and shouldn't be flushed down our pipes, the newest campaign includes a PSA urging the public to cool it, scrape it, green bin it

Here is our new public service announcement:


December 13, 2016

I Don't Flush campaign wins CWWA Utility Excellence Award

The Clean Water Foundation and the Ontario Clean Water Agency were honoured in November with a Utility Excellence Award (Community Outreach) from the Canadian Water and Wastewater Association for the I Don't Flush public awareness campaign. I Don't Flush encourages the public to properly dispose of household items rather than flushing them down the toilet.

The campaign began in 2014 with a focus on unused medications and then most recently targeted personal hygiene products (wipes, sanitary, dental floss). The campaign has generated more than 50 million media impressions so far, with publicity from GlobalNews, the Weather Network, CTV and many, many online and social media channels.

Now we're turning the spotlight on Fats, Oils and Grease (FOGs). FOGs are a major issue at wastewater facilities, one that costs significant time and money every year to manage. Our aim is to cut through the fat, getting to the nitty gritty on how damaging FOGs are to your system and showing people how changing their habits can make a difference.

We need YOUR HELP to spread the I Don't Flush word. To learn more about how your community can join the 2017 campaign on FOGs, please contact Christopher Hilkene, President , Clean Water Foundation, at chilkene@cleanwaterfoundation.org or Amy Lane, OCWA Marketing and Communications Manager, at alane@ocwa.com


May 12, 2016

I Don't Flush Campaign On Personal Care Products Launched!

Urging consumers to take a closer look at their personal hygiene disposal habits, the Clean Water Foundation (CWF) and the Ontario Clean Water Agency (OCWA), in conjunction with the Regional Municipality of York, Town of Mississippi Mills, Niagara Region, City of Barrie and Town of Bradford West Gwillimbury, have teamed up to launch the I Don't Flush 2016 public awareness campaign on personal hygiene products. The campaign builds on the success of 2014's campaign, encouraging the proper disposal of waste pharmaceuticals.

Here is our new public service announcement:

For more information on #idontflush2016 please visit www.idontflush.ca


April 28, 2016

The Sponsors For #idontflush2016 Are...

The Clean Water Foundation and the Ontario Clean Water Agency are pleased to announce our sponsors for I Don't Flush 2016. We are delighted to welcome back our friends at York Region who were such great supporters of our first I Don't Flush campaign. In addition, we are grateful for the support of four new sponsors: The Town of Bradford West Gwillimbury, The City of Barrie, Mississippi Mills and Niagara Region. We are glad to have everyone aboard and look forward to working together. Thanks for not flushing!


April 8, 2016

Ennis Esmer Is The Voice of I Don't Flush 2016

Canadian actor Ennis Esmer returns to lend his support as the voice of I Don't Flush 2016. Known for his work in numerous films and television programs such as Red Oaks and The Listener, Ennis Esmer was one of the many public figures to lend support to our initial I Don't Flush campaign targeting waste pharmaceuticals. For the 2016 campaign, Ennis returns as the narrator of the newest public service announcements, which remind Canadians that personal care products should not be flushed down the toilets.

We are grateful for Ennis' continued support and dedication to the I Don't Flush campaign and for constantly reminding us all:
"There are only 3 things you should flush! Number 1: Number 1! Number 2: Number 2! Number 3: Toilet paper!" Thank you for making us laugh and showing us the way Ennis!


October 16, 2015

I Don't Flush Is The Big Winner at WEFTEC 2015

The I Don't Flush campaign is the proud winner of two awards from the inaugural Interactive Knowledge Exchange (IKE) at The Water Environment Federation's WEFTEC 2015 conference. Over the length of the conference - held in Chicago - 28 campaigns have been vying for top prize, ranging in categories from technical and student-developed, to utility management and public outreach. We are so pleased that I Don't Flush has been selected as "Best Overall" as well as "People's Choice" winner!

Want to know what all the fuss is about? Check out our video final report.


April 2, 2016

Idontflush.ca is GLIN Site of The Month

We are pleased to announce that the Great Lakes Information Network has named idontflush.ca its site for April. We are ecstatic about all the attention and kudos we are receiving. Haven't checked it out yet? What are you waiting for?! www.idontflush.ca



Click here to see the news achive.


(photo:fruit in water)

Contact: The Clean Water Foundation
80 St. Clair Avenue West, Suite 10, Toronto, ON CANADA • M4V 1N3
phone 416. 677. 0449